Hook
A freelance design studio built to serve small businesses and nonprofits with high-quality, strategic creative typically reserved for larger agencies.

Challenge
Managing multiple clients simultaneously while delivering cohesive branding, digital experiences, and experiential design across varied industries.

Role
Owner | Creative Director & Designer
Founded and led a design practice serving up to 15 active clients. Directed branding, experiential, and web projects while providing end-to-end design services—from strategy and concepting through execution and delivery.

Result
Successfully launched and maintained a multi-client design practice, delivering scalable brand systems, websites, and environmental design solutions that helped clients establish credibility and grow their presence.