Concept & Design

Developed a scalable key art concept for DIRECTV’s NFL Sunday Ticket that visually expresses the power of having every game, across every sport, in one place.

The core idea centers on a sport-specific object violently breaking through its playing surface—capturing the intensity, immediacy, and spectacle of live sports. For NFL, a massive football-shaped chunk of turf tears up from the field as elite players collide at the point of impact. The concept was intentionally designed as a modular visual system, adaptable across sports categories: a puck shattering ice for hockey, a baseball ripping through the mound or home plate, or a fútbol breaking through the pitch at midfield or goal.

Built for high-impact, large-scale placements, the artwork combines dramatic motion, depth, and lighting to create a cinematic moment that commands attention while reinforcing DIRECTV’s all-access sports offering. The result is a bold, flexible visual language capable of extending seamlessly across leagues, seasons, and platforms.